| Beauty | Icon | Masterclass | Letizia Maestri | Alena Šeredová | Giovanni Gastel |

Beauty Icon Masterclass  Letizia Maestri with a Beauty Partners La Prairie and Kiss Lash

LETIZIA MAESTRI

Presents

  

BEAUTY ICON

Masterclass

Milan, 7th April 2019

with 
Alena Šeredová and Giovanni Gastel

Creative Director: Letizia Maestri

Art Director: Davide Nicoletti
Stylist: Lucio Colapietro 
Hair stylist: Martin Tyl

1. WHY A MASTERCLASS WITH Alena Šeredová AND GIOVANNI GASTEL

It will be an opportunity to bring to action “the art of communicating beauty” in a real yet theatrical context, as in a reality show, which makes it a particular event in itself: a live performance of photography, makeup and styling that will show the audience how the mastery of a good photographer can elevate the makeup and clothes chosen to enhance a celebrity’s personality.

2. OBJECTIVE

The objective is to put together a qualified and stable team so that the artistic and didactic characteristics of the event can be continued through the main fashion capitals, from Milan to Paris, London, Dubai and New York.  

This event is particularly focused on makeup artistry, but similar events with a different focus may possibly be organized with the same team.

The intention is to stimulate an audience that shares artistic interests and is familiar 

with the art of

photography,

makeup,

hair styling,

fashion styling

and not only... 

3. FOCUS

To perform a live fashion & beauty editorial with a celebrity and a team of professionals that will at the appropriate time execute their roles and vision, eventually interacting with the audience.

4. ROLES

• LETIZIA MAESTRI – Beauty Director & Make Up Artist, the event organizer;

• GIOVANNI GASTEL – Official Photographer;

• ALENA SEREDOVA – Celebrity model;

• LUCIO COLAPIETRO – Stylist;

• MARTIN TYL – Hair stylist;

• DAVIDE NICOLETTI – Art Director

  

5. PROGRAM

h 9:00/9:30  Welcome coffee – there will be a specific space with coffee, hot tea and water for those who want.

Each participant will receive an exclusive folder and pencil with information about the Beauty Icon Masterclass and eventual Hair and Beauty partners.

Seats will be assigned and recognizable in each category. Over each seat will be placed a beauty bag according to the type of ticket.

VIP, EXCLUSIVE, REGULAR and STANDARD participants will be recognizable by specific bracelets given in the event entrance that will correspond to their assigned seats.

h 9:30/10:00  Opening session of the Masterclass with Letizia Maestri. She will present guest star Alena Šeredová, photographer Giovanni Gastel, stylist Lucio Colapietro and hairstylist Martin.

h 10:00/11.45  Simultaneous Hair and Make Up execution, as often happens in real shootings. Meanwhile, a Hair or Makeup expert partner will comment and explain the process.

There will be Hair and Beauty partners’ display tables on set to present their products and leave them at the professionals’ disposal.

h 11.45/12:00  Fitting (morning) – The stylist will dress up Alena and explain the clothing choice.

h 12:00/13:00  Shooting (morning) – beauty shoot with photographer Giovanni Gastel and Alena Šeredová – 20/22 printed copies of one of the first photos will be given to the VIP participants during the cocktail party. The photos can be possibly signed depending on the photographer.

h 13:00/14:00  Lunch break – 

h 14.00/15.15  Opening of afternoon Masterclass – night version of makeup and hairstyle, with question-and-answer session between participants and professionals.

h 15.15/15.30  Night out outfit, with question-and-answer session between participants and professionals.

h 15:30/17:00  Shooting – event closing with question-and-answer session between participants and professionals (photographer, makeup artist, stylist and hair stylist).

h 17:00/17.30 Closing Session – At the exit, participants will receive a ‘Beauty Icon Masterclass’ branded shopper bag with their certificate of attendance.

h 17:30/ 19:00  Cocktail party for  people in a parallel studio with Photocall and the distribuition of printed photos to 20/22 VIP participants.

In the Cocktail room there will be a display table with products and the eventual presence of an expert from 17:00/19:00.

  

7. MASTERCLASS LAYOUT AND PRICING

VIP TICKET – A ROW € 500 +TAX  INCLUDED PARTY + PHOTO SHOOTING + PHOTOCALL  + CERTIFICATE OF ATTENDANCE + BRANDED BAG + BEAUTY BAG WITH 4 PRODUCTS (sponsor)

           

EXCLUSIVE TICKET -  B/C ROWS  - €400 + TAX INCLUDED PARTY + CERTIFICATE OF ATTENDANCE + BRANDED BAG + BEAUTY BAG WITH 3 PRODUCTS (sponsor)

REGULAR TICKET - D ROW €300 + TAX  CERTIFICATE OF ATTENDANCE + BRANDED BAG + BEAUTY BAG WITH 2 PRODUCTS (sponsor)

                                              

STANDARD TICKET - E/F/G ROWS  €200 +TAX CERTIFICATE OF ATTENDANCE + BRANDED BAG + BEAUTY BAG WITH 1 PRODUCT (sponsor)              

PROGRAMMA 

MATTINO

h 9:00/9:30 ACCOGLIENZA

Benvenuto ai partecipanti e consegna di una cartelletta con materiale Face chart, matita e info partners Beauty Icon Masterclass.

I partecipanti riceveranno all’ingresso un braccialetto colorato corrispondente ai settori di appartenenza VIP, EXCLUSIVE, REGULAR e STANDARD

h 9:30/10:00  INIZIO MASTERCLASS

Introduzione alla Beauty Icon Masterclass di Letizia Maestri con la partecipazione della Beauty Icon Alena Šeredová ed il Maestro fotografo Giovanni Gastel.

h 10:00/11:45  MAKE UP AND HAIRSTYLING

Inizio e svolgimento dei lavori di Makeup e Hairstyling  live

h 11:45/12:15  FITTING DA GIORNO

Il Fashion Stylist  vestirà Alena Šeredová e spiegherà successivamente le ragioni alla base della scelta di stile degli abiti indossati.

h 12:15/13:00  CELEBRITY SHOOTING

Ritratto Beauty Icon Alena Šeredová con il Maestro di Luce Giovanni Gastel

h 13:00/14:15  PAUSA

POMERIGGIO

h 14:30/15:15  TOUCH-UP MAKE UP AND HAIR

Dimostrazione live variante trucco e capelli.

Prevista un’interazione tra il pubblico e professionisti con domande e risposte.

h 15:15/15:45  FITTING DA SERA

Fashion Stylist  presenta il cambio di outfit .

Prevista un’interazione tra il pubblico ed il professionista con domande e risposte.

h 15:45/17:00 CELEBRITY PHOTO SHOOTING

Il Maestro Giovanni Gastel proseguirà il progetto fotografico  Beauty Icon con la Sig.ra Alena Šeredová.

h 17:00/17:30 SALUTI

La prima parte dell’evento si chiude con i saluti dei professionisti ed eventuali domande/risposte tra pubblico e Professionisti del Team (Fotografo, Make Up Artist, Stylist, Hair stylist).

H17:30/18:00 CONSEGNA GIFT REGULAR e STANDARD

I Partecipanti Regular e Basic si congederanno con la Sig.ra Maestri ricevendo una shopper Beauty Icon Bag con Gift Sponsor e Attestato di Partecipazione.

h 17:30/19:30  Cocktail Beauty Icon VIP ed EXCLUSIVE.

(Ingresso riservato esclusivamente ai partecipanti Vip ed Exclusive)

Saranno presenti al Cocktail Beauty Icon tutti gli artisti della Beauty Icon Masterclass per Photocall con consegna shopper Beauty Icon Bag, Gift Sponsor e Attestato di Partecipazione.

VIP Reservation

I Partecipanti Vip riceveranno una foto originale con soggetto Beauty Icon Masterclass in formato 21x30 (a discrezione autografate) e Gift shopper Beauty Icon Bag, Gift Sponsor e Attestato di Partecipazione.

ticket

 

beauty partner